Persona is a PR platform with over 25 years of experience in media, journalism, public relations, and strategic communications. Our goal is to help people <highlight>achieve their goals</highlight>, <highlight>make their dreams come true</highlight>, and <highlight>realize their potential</highlight>. We strive to make you the hero of your own story — not circumstances.
International Opportunities
Personal Brand
Professional Recognition
In each of these directions, we build a compelling public presence that works for you for years.
Founder of Persona
Vitalii Yermak is the founder, director, and strategic supervisor of all Persona projects.
He has over 25 years of experience in media, journalism, public relations, and reputation communications. He has worked with national and international brands, and implemented the largest advertising and PR campaigns in Ukraine and Eastern Europe.
Vitalii is a member of the Chartered Institute of Public Relations, United Kingdom.
Within Persona PR Platform, he sets quality standards, approaches to media selection, and the architecture of clients' public presence.
International Activities and Position
Member of the expert jury of the National PR Cases Competition, evaluating communication strategies of leading Ukrainian and international companies.
Author of the book <a href="https://a.co/d/00gCzF1Z" target="_blank" rel="noopener noreferrer">"Storm 30: Documentary Journey - Ukraine"</a>, dedicated to the history and struggle of Ukraine, the book reached the top Amazon rankings in the Ukraine and Europe book categories.
Realize your potential.
We will be your reliable and professional guide on this journey.
Have questions or suggestions?
We are open to collaboration, partnerships, and new ideas. Write to us and we will definitely respond.
Founder of Persona PR Platform
Vitalii Yermak
Founder, CEO, and supervisor of all projects at the reputation agency Persona — Vitalii Yermak.
Has over 25 years of experience in media, journalism, public relations, and reputational communications.
Conducted the largest advertising and PR campaigns in Ukraine and Eastern Europe.
International Brands
Laureate of competitions and holder of professional industry awards in Ukraine and Europe.
Worked with international and national brands, including Visa, Kyivstar, McDonald's, Ukrtelecom, Metinvest, Voloshkove Pole, Multiplex, as well as numerous companies in FMCG, industry, services, and technology.
Expertise Confirmation
Member of the expert jury of the National PR Cases Competition, evaluating communication strategies of leading Ukrainian and international companies such as Coca-Cola, Nova Poshta, Oschadbank, and many others.
Author of the book "Storm 30: Documentary Journey – Ukraine," dedicated to the history and struggle of Ukraine, the book entered the top Amazon rankings in the Ukraine and Europe books category.
PR Cases Competition
https://mmr.ua/news/pr/konkurs-pr-kejsiv-2025-sklad-ekspertnogo-zhuri
Book on Amazon
https://a.co/d/00gCzF1Z
International Expertise
Member of the Chartered Institute of Public Relations, United Kingdom.
Within Persona PR Platform, sets quality standards, approaches to media selection, and the architecture of clients' public presence.
Watch the video message from the founder of Persona Agency, Vitalii Yermak.