Persona is a PR platform with over 25 years of experience in media, journalism, public relations, and strategic communications. Our goal is to help people <highlight>achieve their goals</highlight>, <highlight>make their dreams come true</highlight>, and <highlight>realize their potential</highlight>. We strive to make you the hero of your own story — not circumstances.
International Opportunities
Personal Brand
Professional Recognition
In each of these directions, we build a compelling public presence that works for you for years.
Founder of Persona
Vitalii Yermak is the founder, director, and strategic supervisor of all Persona projects.
He has over 25 years of experience in media, journalism, public relations, and reputation communications. He has worked with national and international brands, and implemented the largest advertising and PR campaigns in Ukraine and Eastern Europe.
Vitalii is a member of the Chartered Institute of Public Relations, United Kingdom.
Within Persona PR Platform, he sets quality standards, approaches to media selection, and the architecture of clients' public presence.
International Activities and Position
Member of the expert jury of the National PR Cases Competition, evaluating communication strategies of leading Ukrainian and international companies.
Author of the book <a href="https://a.co/d/00gCzF1Z" target="_blank" rel="noopener noreferrer">"Storm 30: Documentary Journey - Ukraine"</a>, dedicated to the history and struggle of Ukraine, the book reached the top Amazon rankings in the Ukraine and Europe book categories.
Realize your potential.
We will be your reliable and professional guide on this journey.
Have questions or suggestions?
We are open to collaboration, partnerships, and new ideas. Write to us and we will definitely respond.
Frequently Asked Questions
What do the Persona brand colors mean?
The Persona logo uses a combination of purple, orange, and pink. These colors symbolize the balance between analytics, energy, and creativity. Purple reflects strategic thinking, intellect, and a systematic approach to information analysis. Orange symbolizes energy, initiative, and the dynamics of development. Pink adds an element of human perception, emotions, and communication. Together, these colors reflect the philosophy of Persona System: a combination of analytical precision, professional energy, and understanding of the human nature of media and reputation.
Why does the website have a Russian language version if Ukraine is suffering from Russian aggression?
The Russian version of the website is intended for friends of Ukraine who live in different countries around the world and do not speak Ukrainian or English.
What is Persona System?
Persona System is an analytical platform that studies media influence, reputation, and the public presence of people, brands, and organizations. The project is based on a methodology for analyzing media influence and reputational factors that shape public perception of an individual or brand.
Who is behind the Persona System project?
The project was created by a team of specialists in media, public communications, and information space analysis. The founder and leader of the project is Vitalii Yermak.
Who is Persona System designed for?
Persona System is designed for everyone who wants to realize their potential. In particular, for entrepreneurs, artists, public figures, or those who aspire to become one, and everyone else.
Why is the project called Persona?
The word persona comes from Latin and means the public image or role of a person in society. In the modern world of media and digital communications, it is the public persona that shapes the perception of an individual, brand, or organization. Persona System explores and analyzes this process.
What is the mission of Persona System?
The mission of Persona System is to help people discover and realize their potential through a professionally built public reputation. In the modern world, a person's ideas, achievements, and talent often go unnoticed without proper representation in the public space. We believe that reputation is not just an image, but a tool that helps people realize their dreams, create projects, and influence the world.
Founder of Persona PR Platform
Vitalii Yermak
Founder, CEO, and supervisor of all projects at the reputation agency Persona — Vitalii Yermak.
Has over 25 years of experience in media, journalism, public relations, and reputational communications.
Conducted the largest advertising and PR campaigns in Ukraine and Eastern Europe.
International Brands
Laureate of competitions and holder of professional industry awards in Ukraine and Europe.
Worked with international and national brands, including Visa, Kyivstar, McDonald's, Ukrtelecom, Metinvest, Voloshkove Pole, Multiplex, as well as numerous companies in FMCG, industry, services, and technology.
Expertise Confirmation
Member of the expert jury of the National PR Cases Competition, evaluating communication strategies of leading Ukrainian and international companies such as Coca-Cola, Nova Poshta, Oschadbank, and many others.
Author of the book "Storm 30: Documentary Journey – Ukraine," dedicated to the history and struggle of Ukraine, the book entered the top Amazon rankings in the Ukraine and Europe books category.
PR Cases Competition
https://mmr.ua/news/pr/konkurs-pr-kejsiv-2025-sklad-ekspertnogo-zhuri
Book on Amazon
https://a.co/d/00gCzF1Z
International Expertise
Member of the Chartered Institute of Public Relations, United Kingdom.
Within Persona PR Platform, sets quality standards, approaches to media selection, and the architecture of clients' public presence.
Watch the video message from the founder of Persona Agency, Vitalii Yermak.