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Persona Analytical System
Set the right goal for yourself.
Persona Radar is an effective psychological-analytical system that identifies your real goal, internal and external obstacles to achieving it, and an action plan.
You'll also receive a picture of where your competitors are and what actions are needed to achieve your goal.
Order Persona Radar
How it looks:
At the center — your goal (migration, career, contracts, industry status).
You are one of the «dots» on the radar. The stronger your profile and evidence logic — the closer you are to the center.
those who are starting
and want an honest picture — without embellishment or underestimation
those who've already done something
but feel they can do better — and want to see exactly where
those who want control
analytics and measurability instead of «going by feel»
those who are preparing
for migration, career transition, or market entry
Suitable for
Your real goal
An objective assessment of your profile based on analytics, not feelings
A visual position map and explanation
Priorities: what to do first and what's not needed
Psychological planning aligned with your personality
A 2-year action plan
Key Principle
Persona Radar is first and foremost
goal setting
Most people formulate goals intuitively or abstractly: «more money», «better career», «international level».
Persona Radar starts differently — with precise goal setting that is:
realistic within your coordinate system
has measurable parameters
matches your psychological and motivational capabilities
delivers maximum impact specifically for you
Without a properly set goal, any actions become movement «in different directions». Persona Radar eliminates this error at the start.
A precise goal is already half the route
Market Reality
You compare yourself not with an
, but with the
Persona Radar analyzes not only your internal state but also external reality. During the process, we determine:
who you are in the market right now
who else is targeting similar goals
which profiles are already closer to the center
how they got there
what factors actually separate you from your goal
Distance to goal
Ways to shorten the path
Actions with real impact
Your position relative to competitors on one screen
System Summary
Persona Radar —
your starting point
distance to goal
Persona Radar shows not an illusion of movement, but a real trajectory.
As a result, you get answers to key questions:
where I am now compared to others
what exactly is the optimal goal for me
what is the distance between me and this goal
which steps actually reduce this distance
Where am I now?
How it works
At the center — your goal. We determine it according to your real desires using PR, psychological analysis, and coaching. As a result, you see how close you are to the goal, who else is competing for it, how to bypass weak spots, and how to achieve it fastest.
The session for goal definition and strategy building is conducted personally by Vitalii Yermak — Master of Psychology, founder of Persona.
Visibility and Reputation
Your presence in the public field and the quality of that presence
Media Quality and Context
What exactly is published about you and how it's perceived
Evidence Logic
Weight of achievement confirmations and argumentation logic
Chaos, artificiality, weak formulations — what hurts
Growth Potential
What will give the best increase in the shortest time
Dynamics Over Time
Tracking changes in reputation, visibility, and influence
Why you need this
to stop acting blindly and losing resources
to move toward your goal instead of drifting
to understand who you'll become and control it
to see weak spots before they cost money and time
to get priorities: what to do first, second, and what's not needed at all
Persona Radar is control, clarity, and predictability where people usually act blindly and lose time, money, and ultimately their dream.
What you get as a result
Clear understanding of where you're heading and what exactly is needed to achieve results
Radar report
Your current position — visually + detailed explanation of each indicator
Readiness assessment
In plain language, without magic — where you actually are
What to change, what to add, in what sequence — without excess
30-day to 2-year plan
What will give quick results and what builds status long-term
Technologies we use
Traffic, audience geography, influence sources, and competitive environment
Google Analytics (GA4)
Audience behavior, interaction points, and content effectiveness
Google Search Console
Search visibility, queries, and presence dynamics in search
Ahrefs / SEMrush
SEO authority, backlinks, mentions, and digital profile weight
Brand24 / Mention
Online mentions, information spread speed, and sentiment
Sentiment Analysis
Emotional tone of brand or persona perception
Narrative Mapping
Identifying dominant and alternative public narratives
Crisis Signal Detection
Early signals of reputation risks and potential crises
Approaches we use:
We combine analytics with strategic and psychological thinking:
strategic positioning
digital visibility and influence analysis
media and narrative analysis
competitive and benchmark analysis
psychological profiling
Gestalt approach elements
publicity motivation analysis
strategic development planning over time (roadmapping)
reputation risk forecasting
in working with goals and internal limitations,
Common Doubts
main objections
«I don't need Persona Radar — I already know where I am»
Most people sense where they are but don't know exactly. Persona Radar provides a professional outside view, without bias or self-deception. Most often people err not in their strength, but in identifying the starting point and real goal. Without a clear, properly formulated goal, it's impossible to build a path to it.
«I'm psychologically ready to earn millions»
Readiness is not a declaration but a structure of motivation, limitations, and internal conflicts. Persona Radar uses psychological tools, coaching questions, and Gestalt approach elements to verify: is this goal truly yours, what might stop you, what achievement format will be realistic for you. Work is done with a certified psychologist, not motivational speakers.
«Now is not the time»
Most often «not the time» means a lack of clarity, not real circumstances. While you delay, others are structuring their goals, building reputation, and moving forward. Persona Radar was created precisely for moments of uncertainty — to stop waiting and start acting consciously.
«I don't want to spend money on this»
Understanding where you really are, where you're going, which actions actually make sense — this is one of the most profitable investments in life. Wrong actions, chaotic decisions, and incorrectly chosen goals cost significantly more than analytics and clarity. Persona Radar doesn't sell you actions — it shows which actions are needed and which should be abandoned.
Frequently Asked Questions
Everything you want to know about Persona Radar
What is Persona Radar in simple words?
It's an analytical system that shows your real position in the coordinates of reputation, evidence, visibility, and growth potential — and gives a clear plan for moving toward your goal.
Who is Persona Radar for?
Those preparing for migration, planning a career or business transition, wanting to reach a new level of income or status, feeling they're «doing something but without a system».
How long does Persona Radar take?
The process takes from several days to several weeks, depending on profile complexity. Usually 2–4 sessions + analytical processing.
Is this coaching or therapy?
No. It's an analytical system that uses coaching and psychological tools as part of the work, but is not therapy in the classical sense.
Will there be a subjective assessment?
No. The foundation of Persona Radar is data, analytics, and comparison, not personal impressions. The psychological part is used for correct goal formulation, not personality assessment.
What will I get as output?
A visual map of your position, clear explanation of where you are now, action priorities, a 30-day to 2-year plan, understanding of what you don't need to do.
Is Persona Radar suitable if I've already done a lot?
Yes. Often this is when it's most useful — to see where there's an overexpenditure of effort and where the real growth potential lies.
Does Persona Radar guarantee results?
Persona Radar doesn't guarantee results without action. It guarantees clarity, structure, and a realistic plan, without which results are usually impossible.
How is Persona Radar different from consultations or courses?
Consultations give advice. Courses give knowledge. Persona Radar gives coordinates, priorities, and movement logic adapted specifically for you.
Persona Radar is not a psychotherapeutic or medical service. Psychological tools are used for motivation analysis and correct goal setting.
Persona Radar
Tell us about your goal — we'll help you see the real picture and build a route
Real goal identification
Your position analytics
Competitive map
Personal 2-year action plan
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[Persona Radar]
What you receive
Your Real Goal
Clear understanding of where you're heading and what's needed
Position Map
Objective assessment of your profile based on analytics
2-Year Action Plan
Priorities, steps, and sequence of actions
Persona Radar combines strategic analysis, psychological tools, and market comparison.
The session is conducted personally by Vitalii Yermak — Master of Psychology, founder of Persona.
Interactive Tool
Assess the strength of your professional profile and discover how ready you are for career growth, international opportunities, and personal brand development.
Take a short survey and receive a personalized assessment of your professional profile.
Start Analysis
Choose your main goal
International Opportunities
Career Growth
Personal Brand
Professional Recognition
How many years have you been working in your profession?
less than 3 years
more than 10 years
Are there media publications about you?
1–2 publications
3–5 publications
Have you written expert articles or analytical materials?
Do you have professional awards or industry recognition?
Have you spoken as an expert? (conferences, interviews, events)
Have you evaluated others' work? (jury, expert panels, peer review)
Do you have scientific or professional publications?
What is your social media audience?
less than 1,000
1,000 – 10,000
10,000 – 50,000
more than 50,000
What role do you most often hold in projects?
project manager
founder / entrepreneur
Persona Radar Score
Public Presence
Early stage of profile development
Your professional profile is at an early stage of formation. Focus on gaining experience, developing your expert profile, and initial publications.
Profile with a solid foundation
You already have elements of professional development, but to strengthen opportunities it's important to develop media visibility and expert positioning.
Strong professional profile
Your profile already contains notable elements of professional recognition. The next step is systematizing achievements and strengthening media presence.
Very strong profile
You already have a serious professional profile. The right strategy and smart packaging of achievements can significantly strengthen your career or international opportunities.
Advanced level of professional recognition
Your profile demonstrates a high level of professional development and public visibility. At this stage, strategic work with reputation and positioning is especially important.
What can strengthen your profile
Media Presence
Media Articles
Expert Columns & Blogs
Expert Content
Scientific Publications
Professional Image
Strategic Audit
Reputation Strategy
Personal Development Strategy
Persona Services
Personal Strategy
Persona Radar is a basic tool for preliminary assessment of a professional profile. It helps see the overall picture of your professional development but does not replace deep strategic analysis. For a full case review, sign up for a consultation.
Book a consultation
Do you have a higher education degree?
master's or higher
Are you psychologically comfortable with being publicly known?
it scares me
partially ready
Are you ready to pursue your goal, understanding it may take from a few weeks to several months?
absolutely ready
Why did you choose Persona?
I heard from someone
I found it myself
I like Persona's approach
glad professional tools exist in this field
all of the above
Your current score
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Find out how close you are to your goal
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Use our PR invention — Persona Radar. Discover the existing strength of your professional profile and what needs reinforcement.